How to advertise your business for less.
If you’re a small business owner, you know all too well that among the many challenges you face, what likely tops the list is how to advertise your business when you don’t have a substantive marketing budget. The likely scenario usually goes something like this:...
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Award winning creative doesn’t happen in a vacuum.
Every client wants award winning creative that will move the proverbial needle and enhance their brand. And every agency strives to develop that caliber of creative work on a daily basis. So why is it that agencies frequently bemoan the fact that their very best...
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Structuring creative agency fees to avoid headaches down the road.
When a client/agency relationship works as intended, a strategic alliance is formed built upon shared business values such as trust and professionalism. The client provides detailed direction for their needs and the agency responds with the requisite marketing...
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